Blog@AmieDevero.com

Challenger Brand or Also Ran

February 5, 2016
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If you follow marketing trends, then you are very aware of the term Challenger Brand.  For those of you who don’t know the term, let me explain.  The Challenger Brand enters a well-developed market as David to the market-leader’s Goliath.  It is Airbnb to […]

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What Grows in Silence?

February 2, 2016
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I happened to be at an unusual event where the primary speaker had laryngitis.  As a frequent sufferer myself, I felt a lot of compassion for him. But his ailment served as an interesting object lesson and reminder for me, and perhaps it will be useful for you […]

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Distracted Brain

January 29, 2016
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According to recent research at the University of Washington, immersion in a virtual reality, snowy landscape has measurable effects on both the areas of the brain responsible for pain, and on the experience  felt by patients suffering from chronic pain.  We see another example of a similar effect […]

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Being a Screen

January 26, 2016
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We all struggle with our reactions when we are frustrated or when we are inadvertently exposed to drama or upsetting moments at work and in life. When that happens,  often we react in ways that we later come to regret. Those moments of intense “reactivity” are frequently the […]

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Bad News?

January 21, 2016
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One of the more interesting reasons that we procrastinate or fail to take action is due to thought patterns that are fundamentally irrational. That may not be surprising on its face, because we have all come to understand that there are psychological causes of our behavior at play […]

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Put on Your Thinking Cap

January 19, 2016
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Most people arrive at their desks and the only thing scheduled in their calendars are meetings; that is, places to put their bodies.  If you are slightly more evolved in the management of your time and productivity, then along with meetings, you also have scheduled actions like writing […]

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Elevating Others Makes Them Better

January 15, 2016
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Are there people in your team or life who are coasting?  I think we all have experienced this principle, that a few folks on a team do most of thew work while a larger percentage do what seems like the bare minimum to get by.  The challenge for […]

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Get in the Habit!

January 13, 2016
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Now that you’re a week into your new year, you have probably discovered the real challenge to sticking with a resolution –it’s takes a lot of energy to keep reminding yourself over and over of the fact of the resolution.  What do I mean by that […]

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