Blog@AmieDevero.com

Get Your Team in Shape!

June 20, 2016
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Creating high-performing teams is incredibly important. After all, who among us has been spared the drudgery of being on a terrible team where we felt our time was wasted, our opinions were not valued and the quality of the work was shamefully inadequate? Nowadays, most of us […]

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When Incompetence and Over-Confidence Co-Exist!

June 13, 2016
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Considering that each of us has just an infinitesimally small fraction of knowledge when compared to all there is to know, it’s a wonder that anyone believes they are expert at anything. And for most intelligent people, the daunting reality of how much remains unknown keeps us […]

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Mastering Moments of Truth

May 31, 2016
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Think of the last noticeable interaction you had with a business? Was it pleasant? The odds are high that the moment you will recall was not pleasant.  It’s a safe bet that the one you first recall was not a positive experience. As business leaders, we must […]

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Where There’s Friction

February 23, 2016
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Anyone who has ever worked with machines knows that friction between moving parts is to be avoided at all costs — unless you trying to start a fire with two pieces of wood. Even then, it’s an ineffective method of lighting things. The same principle applies everywhere we […]

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Challenger Brand or Also Ran

February 5, 2016
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If you follow marketing trends, then you are very aware of the term Challenger Brand.  For those of you who don’t know the term, let me explain.  The Challenger Brand enters a well-developed market as David to the market-leader’s Goliath.  It is Airbnb to […]

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