Business Archives - Page 2 of 2 - Amie Devero

Measure What Matters

June 27, 2016
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People are measuring lots of things nowadays, and in fact there is a growing industry of devices and software for personal measurement. But despite the onslaught of technology to measure ourselves, we may not be thoughtful enough about which measurements really matter to achieving our personal and business […]

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Get Your Team in Shape!

June 20, 2016
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Creating high-performing teams is incredibly important. After all, who among us has been spared the drudgery of being on a terrible team where we felt our time was wasted, our opinions were not valued and the quality of the work was shamefully inadequate? Nowadays, most of us […]

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When Incompetence and Over-Confidence Co-Exist!

June 13, 2016
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Considering that each of us has just an infinitesimally small fraction of knowledge when compared to all there is to know, it’s a wonder that anyone believes they are expert at anything. And for most intelligent people, the daunting reality of how much remains unknown keeps us […]

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Mastering Moments of Truth

May 31, 2016
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Think of the last noticeable interaction you had with a business? Was it pleasant? The odds are high that the moment you will recall was not pleasant.  It’s a safe bet that the one you first recall was not a positive experience. As business leaders, we must […]

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Where There’s Friction

February 23, 2016
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Anyone who has ever worked with machines knows that friction between moving parts is to be avoided at all costs — unless you trying to start a fire with two pieces of wood. Even then, it’s an ineffective method of lighting things. The same principle applies everywhere we […]

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Challenger Brand or Also Ran

February 5, 2016
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If you follow marketing trends, then you are very aware of the term Challenger Brand.  For those of you who don’t know the term, let me explain.  The Challenger Brand enters a well-developed market as David to the market-leader’s Goliath.  It is Airbnb to […]

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