Everyone knows the challenge of shopping on line. It seems always to lead to an endless series of options, and the more you scroll the more they all begin looking the same. Paradoxically, while everything looks the same, each new variation seems even better than the last, and somehow spurs you on in the quest for the best choice. And this could be as trivial as just buying a toaster.
How can you ever make the right choices for your strategy, hiring or product development?
In this video I share some tips for dealing with the strange contradiction between wanting to make the best decisions and the reality that there is an infinite amount of information available that can forestall any actual decision, no less the best.